JohnJohn was commissioned by Delta Aviation
to design a website and carry out a
marketing strategy from the ground up.
been thrilled to be commissioned to
design a website and marketing strategy
for Delta Aviation. Like most designers,
we still have a childlike love of toys.
Trains, cars, gadgets, games but the
vintage aeroplane has to rank amongst
Aviation is the company in the UK when
it comes to flights in a 1930's biplane
or aerobatics in a 1940's Chipmunk.
They are the company that pioneered
"Flying experience Vouchers".
If you book a flight with Delta, you
will get a wide choice of aircraft and
also a selection of activities from
aerobatics to a biplane ride.
from the ground up
brief was simple: "the
site has to drive sales and create public
awareness. Most people are really excited
when they see the plane but do not know
where to get any information about this
kind of activity. They certainly do
not know that you can have a trial lesson
in a 70 year old biplane for less that
between April and September 2003 we
flew all the planes, worked on WW2 airfields
to understand the world of vintage aviation
and to get used to being covered in
burnt oil. We had the chance to fly
in amazing planes to take air-to-air
pictures, film some flights, meet WW2
RAF veterans with a million stories,
before going back to our studio to condense
everything into a site that would give
an impression of that magic atmosphere.
site is loaded with great pictures,
lots of information and history about
the planes and vintage aviation, and
an e-commerce site to book flights or
buy books, games and videos.
We tried to build it for a public ranging
from teenage wannabe test pilots to
86-year-old Spitfire pilots. That means
straight HTML and no fancy coding or
animation, but it is very easy to use
and extremely fast. We hope that you
will enjoy visiting it as much as we
did developing it. The site was officially
launched on the 9th of September 2003.
CEO Mike Dalton speaks about the site:
website has been done to time, on budget
and it works ideal, but the level
of sales produced and the search engine
ranking are simply outstanding!
FLIGHTS on the vintage plane of your
Wing Walking, Trial Lesson, Flying instruction,
Pleasure flight...Well if you are not
scared of heights and want to experience
real flying for nothing, you just have
to click that URL and choose your aircraft:http://deltaaviation.co.uk/
It is free, and
it is open to anybody within the height
and weight limits.