Music for the ITV "Popstars"
writing the music for the Flash5 game
developed by the independent agency ContentContent
who won the
T&T Beverages website.
JohnJohn have been
spotted as the best people in UK to write
music for the Internet with the triple
skills of music production, web design
and design consultancy. Have a look at
the Ribena games that JohnJohn is developing.
T&T website is part of a major above and
below-the-line campaign to support the
re-launch of T&T beverages. Four new varieties
of T&T will be available: Cool Lemon,
Jazz Berry, Citrus Zing and Tropicombo.
will be led by T&T's sponsorship of ITV's
debuted on Wednesday 10th January.
The site will be
launched in phases and when complete will
feature additional information on the
Popstar show (provided by Granada TV),
downloads, an online shop, product information
and a Popstar game produced by Content
Content in Flash 5.
To see the site
Of The Popstars Game
of Hal Kimber, Head of Marketing, Content
Phase 1 launch
to coincide with T&T's sponsorship of
game will be a key element in providing
a strong interactive experience for consumers"
says Hal Kimber, Head of Marketing Content
Content. "We've worked hard to build a
game that delivers not only in terms of
promoting stickiness to the site but also
in providing the basis for a viral marketing
campaign and online competition".
game centres on a dancing character moving
across a dance floor" Says
Kimber "Players make their own "mix"
of the track by moving the dancer around
the floor which in turn plays back different
sound effects. Players can save their
mix on the site and enter it into a Popstars
competition on the site Œ the best mix
according to the panel of judges will
win a Popstars related prize. In addition
players will be able to send emails to
their friends of their mix and challenging
them to do better!"
music was done by specialists JohnJohn"
adds Kimber " The music had to be spot
on to give the game credibility to the
target audience. John John did a great
job in terms of quality and in being able
to turn the project round to a very tight
deadline. They also understood the importance
of file size Œ something that is equally
as important as quality when using music
on the internet".
has worked closely with Orca, the below-the-line
arm of Burkitt DDB in the implementation
of the site as well as Burkitt DDB.
an independent agency we have no issues
about working with anyone" says
Kimber "We've greatly enjoyed working
as part of a team and enjoy excellent
working relationships with all agencies
working on the project". Burkitt DDB negotiated
the sponsorship deal on behalf of T&T
and then produced the sponsorship credits
in house. The work will be supported by
a massive below the line campaign through
Orca and PR handled by Mason Williams
The initial site
launch will coincide with Popstars first
airing on the 10th whilst the Popstars
game itself will launch shortly afterwards.
Know more about
us @ JohnJohn